1119010
Book:Start with why : how great leaders inspire everyone to take action / Simon Sinek.:2009. Book Start with why : how great leaders inspire everyone to take action / Simon Sinek.
Start with why : how great leaders inspire everyone to take action / Simon Sinek.
Author: Sinek, Simon
Publication year: 2009.
Language: English
Call Number HD57.7 .S56 2009
Media class: Book
Publisher: New York : Portfolio
ISBN: 9781591842804 1591842808
Extent: x, 246 p. : ill. ; 22 cm.
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Description:
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Why are so few able to repeat their success over and over? In studying leaders who've had greatest influence, Simon Sinek discovered that they all think, act, and communicate in the exact same way, and it's complete opposite of what everyone else does. Sinek calls this The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. It all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Starting with WHY works in big business and small business, in nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people who follow them do so because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them--Publisher's description.
Introduction: Why start with why? -- Part 1: A world that doesn't start with why -- 1. Assume you know -- 2. Carrots and sticks. -- Part 2: An alternative perspective -- 3. The Golden Circle -- 4. This is not opinion, this is biology -- 5. Clarity, discipline, and consistency. -- Part 3: Leaders need a following -- 6. The emergence of trust -- 7. How a tipping point tips. -- Part 4: How to rally those who believe -- 8. Start with why, but know how -- 9. Know why. Know how. Then what? -- 10. Communication is not about speaking, it's about listening. -- Part 5: The biggest challenge is success -- 11. When why goes fuzzy -- 12. Split happens. -- Part 6: Discover why -- 13. The origins of a why -- 14. The new competition.

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