Book Fighting words : persuasive strategies for war and politics / Richard F. Miller.
Publication year: 2010.
Call Number PN6122 .M55 2010
Media class: Book
Edition: 1st ed.
Publisher: New York : Savas Beatie
ISBN: 9781932714784 1932714782
Extent: l, 332 p. ; 24 cm.
"In Fighting Words, award-winning author Richard F. Miller ... looks to some of history's most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II's speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton's speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Patraeus resurrect a losing war effort in Iraq and in the process, retrain his soldiers for a new kind of war? Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained and exhorted for war can be applied to politics and business"--Dust jkt.
pt. 1. The speaker is the speech. The meme becomes the man : Grant in the Wilderness -- Living symbols : Pope Urban II calls for the First Crusade -- George Washington quells the Newburgh Mutiny -- pt. 2. Speechmakers and their audiences. Patton maintains his memes : thespian in uniform -- The directors : Sam Houston (and "Deaf" Smith) at San Jacinto -- Failing performer : Alexander the Great at the Hyphasis River -- pt. 3. The surge : three battle speeches by General David H. Petraeus. General David H. Petraeus assumes command -- Midst-of-battle speech : Petraeus as therapist-in-chief -- Petraeus bids farewell : the final narrative -- pt. 4. Failure. John Pope and the failure to transcend self -- Stand or die : General Walton Walker in Korea -- Beyond rhetoric : evil and the failure of battle speeches -- pt. 5. Speechlets. Cut and paste : the origin of two modern speechlets -- A long journey : from recollection to legend -- The short journey of a modern speechlet : "last" words to immortal words -- pt. 6. Three speeches by President Barack Obama. Assumption of command : inaugural address, January 20, 2009 -- Midst-of-battle speech : health care and the address to Congress, September 9, 2009 -- The military eulogy : commemorating the slain of Fort Hood, November 10, 2009.