Book Mission Al Jazeera : build a bridge, seek the truth, change the world / Josh Rushing, in collaboration with Sean Elder.
Associated Name: Elder, Sean.
Publication year: 2007.
Call Number P96.T472.U6 R87 2007
Media class: Book
Publisher: New York : Palgrave Macmillan
ISBN: 9781403979056 1403979057
Extent: x, 233 p.,  p. of plates : ill. ; 25 cm.
Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.
Introduction: Rushing's Story -- The Evolution of Western Media’s Vision of the Middle East -- Free Media In the Middle East? -- The Western Media Reports the War on Terror -- Reporting the War to the Arab Street -- Perceptions of War -- Communicating Effectively In The War Of Ideas -- Winning The War on Terror with the Help of Al-Jazeera.