1047089 
Book Spin : how politics has the power to turn marketing on its head / Clive Veroni.
Publication year: 2014.
Language: English
Call Number HF5415.123 .V47 2014
Media class: Book
Publisher: Toronto, ON : House of Anansi Press
ISBN: 9781770893177 1770893172
Extent: 320 p. ; 22 cm.
Description:
"For decades, political strategists tapped into the creative brain trust of the advertising world to uncover new ways of reaching and persuading voters, in a one-way flow of knowledge from Madison Avenue to Washington. Now the tide is turning. Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Forward-thinking marketers are now adopting these techniques to convince consumers to buy their products. The strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store. Spin focuses on well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies will try to persuade us to vote for their brands"--Back cover.
Introduction : tilt shift -- 1. The end of mass marketing as we know it. The power of the passionate few -- Pissing people off works -- All politics is individual -- 2. It's not what you say but how you say it. The age of the open brand -- The ballot question -- Speed kills -- 3. Mindset over matter. The improbable team -- Plan for failure -- Conclusion : joining the debate.
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