Book Getting started with business analytics : insightful decision-making / David Roi Hardoon and Galit Shmueli.
Associated Name: Shmueli, Galit, 1971- author.
Publication year: 
Call Number HD30.23 .H3656 2013
Media class: Book
Publisher: Boca Raton, FL : CRC Press
ISBN: 9781439896532 1439896534
Series title: Chapman & Hall/CRC machine learning & pattern recognition series
Extent: xiv, 176 pages : illustrations ; 27 cm.
"This book offers an introduction to the essence of business analytics, providing a ... summary of the analytical solutions employed across ... industries today, including an updated vocabulary on new domains such as social media... It explores the contents, capabilities, and applications of business analytics without assuming any prior knowledge or technical skills. The authors describe business analytics from a non-commercial standpoint ... and give many examples of real-world applications"--P.  of cover.
Introduction to business analytics. The paradigm shift -- The business analytics cycle -- Data mining and data analytics. Data mining in a nutshell -- From data mining to data analytics -- Business analytics. Customer analytics -- Social analytics -- Operational analytics.