Book Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.
Publication year: c2012.
Call Number HD38.2 .B38 2012
Media class: Book
Publisher: New York : McGraw-Hill
ISBN: 9780071762861- 0071762868-
Extent: xx, 230 p. : ill. ; 24 cm.
An expert CEO coach shares her proven methods that help business leaders discover their unique leadership brand and use it to propel themselves to the highest level in their field.
Why you need a brand, and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition : what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- Social media and brand : what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- Ten fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.